Affiliate Network Links: Joining established platforms like 3SNET or DraftKings’ affiliate program allows you to gain "money-site" backlinks from review hubs. These are high-converting and signal to search engines that you are a legitimate player in the market.
Digital PR & Data Citations: Journalists often look for "lottery statistics" or "jackpot trends." By publishing original data—such as "The Most Frequently Drawn Powerball Numbers in 2025"—you can earn natural backlinks from major news outlets like USA Today or Forbes.
Niche Guest Posting: Targeting finance and "lifestyle" blogs with topics like "How to Manage a Windfall" or "Legal Online Lotteries by State" remains a reliable way to get dofollow links.
Sweepstakes Directories: Listing your platform on reputable aggregators like Giveaway Frenzy or Sweepstakes Lovers provides easy-to-get, niche-specific referral traffic.
Strategic Keywords for Backlink Outreach
To find the best guest post opportunities or resource pages, use these search strings:
"lottery" + "write for us"
"online gambling" + "resource page"