Blinkit (formerly known as Grofers) is an Indian online grocery delivery service that focuses on providing fast, hyperlocal deliveries of groceries and daily essentials. Founded in 2013, Blinkit offers a wide range of products, including fresh fruits, vegetables, dairy, packaged foods, snacks, and household items, with a unique emphasis on quick delivery — typically within 10 to 30 minutes in major urban areas.
Key Features:
Fast Delivery: Blinkit delivers items in minutes, especially in high-demand areas.
Wide Product Range: The platform offers groceries, personal care products, and household essentials.
Technology-Driven: The company relies on data analytics and efficient logistics systems to ensure quick order processing and delivery.
App-Based: Customers can conveniently place orders via the Blinkit app or website.
Business Model:
Blinkit operates a hyperlocal model, partnering with warehouses and fulfillment centers in local areas to quickly process and ship customer orders. It often utilizes its fleet for deliveries to ensure speed and efficiency.
The brand recently shifted from a "Grofers" model focused on scheduled grocery deliveries to Blinkit, which emphasizes quick, on-demand deliveries.
Franchise Opportunity:
While Blinkit does offer various types of partnerships and local delivery models, details on a formal franchise model are limited. Instead, it may offer collaborations in terms of setting up local hubs or dark stores for faster fulfillment in certain locations.