Brace Yourself! How Ready Are You for New Software Adventures?

It involves not just automation but a completely different way of doing business. I am alluding to airlines that want to embark on the journey of Revenue Management (RM) and Dynamic Pricing (DP) solutions for cargo. The main reason revenue management or dynamic pricing implementation fails is because the airline is not ready for implementing it from one or more aspects: people, organization, data, process, and technology.