The consumer healthcare market is a rapidly growing industry that focuses on providing individuals with products and services to manage their own health and well-being. With the increasing prevalence of chronic diseases, rising healthcare costs, and a shift towards preventive care, consumers are taking more control over their own health.
One of the key drivers of the consumer healthcare market is the growing demand for over-the-counter (OTC) medications and self-care products. Consumers are increasingly seeking accessible and affordable solutions for common ailments such as colds, allergies, pain relief, and digestive issues. OTC medications offer convenience without the need for a prescription, allowing individuals to address minor health concerns quickly and easily.