Driving GTM Growth in the GRC Space: Insights from Pat McParland

Patricia McParland, Head of Product and Content Marketing at MetricStream, shares her extensive journey in B2B marketing. She discusses the evolving role of marketing, balancing brand-building with lead generation, and integrating AI tools. Pat also reflects on impactful campaigns and offers valuable insights into team leadership and customer-centric marketing strategies.

Pat, it’s great to have you for this interview. Could you tell us a bit about yourself and your marketing leadership journey?

Sure, thanks for having me! Right now I am the head of product and content marketing for MetricStream, a leading Governance, Risk, and Compliance (GRC) SaaS provider. I have been a B2B marketer for many years, since the earliest days of the Internet when we had to explain what going online for information meant! My experience includes all aspects of marketing, from product marketing and product management to branding, marketing communications, digital marketing, demand generation, content creation… you name it, I’ve done it. I started my career in a small online news company where I got to wear a ton of hats, and that was such a formative experience. I then spent 20+ years at larger online information companies like Dun & Bradstreet and Dow Jones, which was amazing, followed by more startups and smaller companies. I enjoy both the larger companies and startups.