Shvetha Raghunath, Director of Marketing at Infor India Pvt Ltd, reflects on her transition from technology pre-sales and business development to leading strategic marketing efforts. With over 20 years of experience, she explores B2B marketing evolution, data-driven strategies, persona-based campaigns, customer insights, AI-driven engagement, and balancing short- and long-term lead generation goals.

Welcome to the interview series, Shvetha. Could you tell us about yourself and your marketing journey?

With over 20 years of overall experience in technology pre-sales, business development; and marketing, my top area of interest has always been around some key strategies like personalized content, intent funnel creation, and a data-driven approach. Many years ago, I read a book called Purple Cow. It illustrates how brands stay in our memory and how they appeal to the audience. That thought and my experience in technology pre-sales shaped my decision to start my career in B2B marketing. Since then, marketing has evolved over time and new strategies have redefined the industry to find new ways to connect and engage with our audience. Today, in my capacity as Director of Marketing at Infor India, I can build a seamless journey for our audience, making use of all the learnings and it surely is an exciting, demanding and ever-evolving experience.

Shvetha Raghunath, Director of Marketing at Infor India Pvt Ltd, reflects on her transition from technology pre-sales and business development to leading strategic marketing efforts. With over 20 years of experience, she explores B2B marketing evolution, data-driven strategies, persona-based campaigns, customer insights, AI-driven engagement, and balancing short- and long-term lead generation goals.

Welcome to the interview series, Shvetha. Could you tell us about yourself and your marketing journey?

With over 20 years of overall experience in technology pre-sales, business development; and marketing, my top area of interest has always been around some key strategies like personalized content, intent funnel creation, and a data-driven approach. Many years ago, I read a book called Purple Cow. It illustrates how brands stay in our memory and how they appeal to the audience. That thought and my experience in technology pre-sales shaped my decision to start my career in B2B marketing. Since then, marketing has evolved over time and new strategies have redefined the industry to find new ways to connect and engage with our audience. Today, in my capacity as Director of Marketing at Infor India, I can build a seamless journey for our audience, making use of all the learnings and it surely is an exciting, demanding and ever-evolving experience.